Privacy Policy

Big Wave Auto LLC · Effective Date: June 27, 2026

1. Who We Are

Big Wave Auto LLC ("Big Wave Auto," "we," "us") is a pre-owned vehicle dealership based in Wisconsin. Our website at bigwaveauto.com allows customers to browse inventory, request financing, and contact us about vehicles.

2. Information We Collect

We collect information you provide directly, including:

Name, email address, and phone number when you submit an inquiry or financing application
Vehicle preferences and purchase history
Financial information submitted as part of a credit application (processed securely)
Account login information if you create an account

We also collect limited technical data automatically, including IP address, browser type, and pages visited, to operate and improve the site.

3. How We Use Your Information

To respond to inquiries and facilitate vehicle purchases
To process financing applications
To send transactional communications related to your purchase or inquiry
To improve our website and services
To comply with legal obligations

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

4. Financial Data

If you connect a bank account through our platform (via Plaid), we access only the transaction data necessary to operate our internal accounting tools. This data is used solely for business operations and is never sold or shared with third parties. Bank credentials are never stored by Big Wave Auto — they are handled directly by Plaid's secure infrastructure.

5. Consent

By submitting a form on our website, you consent to the collection and use of your information as described in this policy. You may withdraw consent at any time by contacting us at the address below.

6. Data Retention & Deletion

We retain customer data for as long as necessary to fulfill the purposes described in this policy or as required by law. Vehicle purchase records are retained for a minimum of 7 years for tax and legal compliance. You may request deletion of your personal data at any time by contacting us — we will respond within 30 days.

7. Data Security

We protect your data using industry-standard security measures including TLS encryption in transit, AES-256 encryption at rest, and access controls that limit data access to authorized personnel only.

8. Your Rights

You have the right to access, correct, or delete the personal information we hold about you. To exercise these rights, contact us at dave@bigwaveauto.com.

9. Changes to This Policy

We may update this policy periodically. The effective date at the top of this page reflects the most recent revision. Continued use of our website after changes constitutes acceptance of the updated policy.

10. Contact

Big Wave Auto LLC
Wisconsin, United States
dave@bigwaveauto.com